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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
Changes coming to LA Auto Show
Wed, 17 Jul 2013The toughest opponent for the Greater Los Angeles Auto Show has never been the weather, which is always perfect, nor the location, in car-crazed Southern California. It's been the calendar. After decades of being run on the exact same dates as the larger and more globally recognized Detroit auto show, LA finally stepped out of the shadow of the Motor City several years ago and grabbed its own spotlight -- in November.
Win one of 10 signed copies of Passion of Speed
Thu, 26 May 2011Passion For Speed puts you behind the wheel of the greatest ever sports and racing cars. Nick Mason of Pink Floyd has been acquiring and racing cars for nearly 40 years. With test driver Mark Hales, he has given the pick of his cars a no- holds-barred workout at Silverstone, Donington and Anglesey to find out how they compare under pressure.
