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UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

Ford offers C-Max Hybrid owners rebates for overstated mpg

In the wake of Ford's decision yesterday to lower its fuel mileage estimates on the C-Max hybrid, the company says it will also offer a payment to C-Max hybrid owners and lease holders for the estimated average fuel cost between the new and former mpg figures. Owners will get a check for $550 while lessees will get $325. The window sticker on the C-Max hybrid will now read 43 mpg, instead of the originally promised 47 mpg.

Contest: Volkswagen Slipstream wins 2007 LA Design Challenge

Volkswagen's Slipstream concept has won the fourth annual Design Challenge competition, part of the Design Los Angeles automobile designer's conference. The award was presented during the second press day of the 2007 Los Angeles Auto Show.  The theme of this year's competition, RoboCar of 2057, asked eight automotive design studios in California to form their vision of the future by depicting a vehicle that incorporates artificial intelligence engineered to make life easier and more attractive to consumers 50 years from now. Designers entered two-dimensional renderings and concept descriptions predicting how the rapidly advancing field of artificial intelligence will integrate into the automobile to make life safer, more practical and attractive, and the entries were judged by multi-discipline design professionals who selected the winner based on its originality of creative concept, integration of robotics and level of adaptation to a variety of environmental conditions and consumer needs.