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KoenigSaab coming soon?

Koenigsegg are in the running to take over Saab Saab were given Swedish Government protection recently (similar to Chapter 11) to try and find a suitor or funding to operate independently. Of course they can’t do that completely, at least not in the short term, as they are so tied in to GM’s platforms on their current and soon to be released cars. But Saab has a strong – if quirky – history and, with the right backing, could stand alone as a niche maker of aesthetically individual cars.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

End of the road for Mercury

Mercury has stood for hot-rodding, performance, style and even feminine appeal during various points in its 72-year history. But ultimately, the failure to stand alone in the Ford Motor Co.'s family of brands spelled its demise. Mercury, a brand founded by company scion Edsel Ford, will be shuttered as Ford concentrates its efforts on the core Ford brand and luxury-level Lincolns.