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Who's Where: Christopher Svensson and Joel Piaskowski swap roles at Ford
Wed, 03 Apr 2013Ford's Christopher Svensson and Joel Piaskowski have swapped roles, with Svensson becoming exterior design director, The Americas, and Piaskowski director of design, Asia Pacific. Svensson, who will report directly to Moray Callum, Ford's executive design director, The Americas, is based in the carmaker's Dearborn studio. He oversees the exterior design team responsible for developing new products in the North and South American regions as well as supporting Ford's global design.
Volvo WILL build a luxury car to take on the Mercedes S-Class
Mon, 23 Sep 2013Volvo WILL build a luxury car to take on the Mercedes S-Class (Concept You pictured) Volvo has done a lot right – and not much wrong – since Geely took over the reigns from Ford. With new cars like the V40, a new range of 4-cylinder engines and a new design direction – previewed by the stunning Volvo Concept Coupe – the Swedes look to be on a roll. But their strategy of pointing their cars at premium car lovers in the mainstream segment seemed to have taken a left turn with a revelation by Geely and Volvo Chairman, Li Shufu, who has declared Volvo are to build a luxury car to take on the might of the Mercedes S-Class, Audi A8, BMW 7-Series and Jaguar XJ.
Seat IBL concept
Tue, 13 Sep 2011Seat has unveiled its new IBL saloon and sports coupe crossover concept car, announcing that it is the next evolution of its design DNA. While the exterior of the IBL is understated, much emphasis has been placed on the design of the interior. Technology within the car displays information in three programs – ‘Travel' for relaxed driving, ‘Sport' for concentrated driving or ‘Efficiency' for focused fuel-efficiency of the plug-in hybrid drive.