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GM launches Corvette ads on television
Wed, 14 Jul 2010WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.
Crane Cams shuttered, according to report
Wed, 25 Feb 2009Legendary camshaft company Crane Cams appears to have gone out of business this week. The Daytona Beach News-Journal, is reporting the 56-year-old Daytona Beach, Fla., company has been shuttered and its workers laid off. Crane's parts have become synonymous with performance and have been used by A.J.
GM's Henderson says no decision yet on bankruptcy
Fri, 17 Apr 2009General Motors CEO Fritz Henderson said today the company has not decided whether to file for bankruptcy protection, but that preparations continue in case such an action is necessary. "We have until June 1, and if we can't do it between now and June 1 then we do it in bankruptcy," Henderson said during a morning teleconference with journalists. Still in his first month at the helm after the March 30 departure of CEO Rick Wagoner, Henderson said he wasn't sure who would make the decision.