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BMW 1 Series M Coupé revealed

The BMW 1 Series M Coupe revealed The whole argument about whether BMW would use the iconic ‘M1′ moniker on a lowly 1-Series car was finally settled (not that we ever had any doubts) back in July when BMW officially confirmed that the 1-Series M car would be known as the BMW 1 Series M Coupe. And it was happening. The official announcement saw BMW reveal an official video of the 1 Series M Coupe out on the track sporting the ubiquitous black and white swirls of camouflage so beloved of car makers with a new model to tease.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Toyota FT-86 Open Concept

Further images and details of Toyota's FT-86 Open concept have been revealed ahead of its unveiling at next week's Geneva motor show. The FT-86, a rear-wheel-drive sports convertible, previews a potential future development of the GT86 sports coupe. Toyota is using the concept, which measures in at 4,240mm long, 1,775mm wide, 1,270mm high sitting on a wheelbase of 2,570mm, to gauge public reaction while carrying out engineering tests on a prototype.