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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Autoweek Design Forum returns for 2012

Last year, Pixar gurus gave attendees an early preview of their hit summer blockbuster, Cars 2, five months before it premiered in theaters. Two years ago, Chrysler's Ralph Gilles brought down the house with an insightful, hilarious keynote on the state of styling. This year, well buckle up: The 2012 Autoweek Design Forum returns on Jan.

Cost of fuel has increased 50% in seven years

THE PRICE of fuel in the UK has increased by over 50% in just over seven years, according to a recent investigation. A study conducted on behalf of Asda Money indicates that the cost of fuel in the UK has risen from around 90p per litre at the start of 2006 to the current average of around £1.38. The Autumn Statement from the Chancellor of the Exchequer cancelled the proposed rise in fuel duty that was due to come into force on the first of January 2013, and which had already been postponed once, but UK motorists are still paying out at the pumps.