New Karlyn/sti Direct Ignition Coil, 20126 on 2040-parts.com

Automakers tease ads for Super Bowl 2013

Automakers are reaching out to celebrities, fans and even YouTube sensations for 2013 Super Bowl advertisements. CBS has reportedly sold out its ad inventory for the Feb. 3 broadcast of Super Bowl XLVII at prices averaging $3.7 - $3.8 million.

Caterham Supersport R extends Caterham 7 range

Caterham has added the Supersport R to its range of ’7′ models with a 2.0 litre Duratec Ford engine delivering 180bhp. In the meantime, Caterham’s core road car business is the old Lotus 7 range of Caterhams, so it makes sense to keep that more appealing and relevant until new cars start to arrive, so we get the Caterham Supersport R as an addition to the range to slot in between the Supersport and the Superlight models. The Supersport R gets a Ford Duratec 2.0 litre engine which produces 180bhp, which doesn’t sound a huge amount, but when you consider the Supersport R weighs in at just 535kg it starts to look plenty.

Ariel Atom 700 is a turbo-supercharged 700-hp track weapon

If you're willing to ditch sleek supercar looks and just about every automotive creature comfort in the pursuit of pure performance, you might consider the Ariel Atom 3. Powered by a 2.4-liter Honda I4 engine cradled in an exoskeletonlike frame, the Atom 3 boasts a 0-to-60-mph time of just 2.9 seconds But maybe those performance numbers just aren't enough for you. If so, Piedmont, S.C.-based DDMWorks might have a solution.