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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Abarth 695 Maserati Edition (2012) first pictures

Remember the Abarth 695 Tributo Ferrari, the hyper-expensive hot hatch fettled with some help from Maranello? Well now Fiat has tuned up its baby 500C convertible pocket rocket with assistance from Maserati. The new limited-edition Abarth 695 Maserati Edition will carry a similarly eye-watering price tag - just 499 of the convertible hot hatch will be built and it tops a heady £32,000.

CCS- American Iron and Steel Institute Challenge 2005

Transportation Design students from the College for Creative Studies in Detroit recently presented projects done in conjunction with the American Iron and Steel Institute (AISI). Three students were selected from the college to complete an internship: Chris Piscitelli, Sylvian Bryan and Sang Hoon Shin. They took on the challenge to design a 'functional, innovative and extreme-inspired vehicle that integrates environmental responsibility, cost efficiency and advanced steel materials.' Aside from the peripheral criteria, it is the 'extreme' theme that sticks, the brief satisfyingly encouraging students to really provoke with their imaginations.With the Challenge now in its 17th year, AISI puts its considerable resources to good use, Piscitelli, Bryan and Shin each receiving much support during their internship program, which includes producing scale models of their designs.