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International Engine of the Year Awards to focus on fuel efficiency
Fri, 03 May 2013Like the Oscars of the Otto cycle, the Grammys of gasoline, the International Engine of the Year Awards are a big deal in the industry. For 2013, the awards will continue to focus on green technology, pitting gasoline, compressed natural gas (CNG), hybrid and all-electric powerplants against each other for the title of "international engine of the year." Ford's 1.0-liter EcoBoost engine took top honors last year. Besides the top award, other categories include best green engine, best new engine and best performance engine, each voted on by journalists from around the world.
New fuel-economy labels will baffle buyers, survey says
Wed, 06 Oct 2010A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.
Ford bets customers will pay premium prices for the Fiesta
Mon, 21 Dec 2009Ford Motor Co. will charge more than $23,000 for a fully loaded Fiesta, a new car smaller than the Focus. Ford thinks consumers are ready to pay premium prices for small cars, which long have been dominated by budget shoppers.
















