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2009 Mazda 3 hatchback unveiled ahead of Bologna

Mazda has today released the first pictures of the new Mazda 3 hatchback, ahead of the Bologna Motor Show on December 3rd. The pictures come hot on the heels of the recently announced saloon and, just like the saloon, the Mazda 3 hatchback is a much fresher design, with far more sporty pretensions. One of the big aims for Mazda with the 3 was, of course, a much more economical car without sacrificing the old model’s strengths.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Design Contest: Winners of the Interior Motives Design Awards 2004 announced

After the second press day of the Paris Motor Show, designers made their way to Le Cab nightclub for the announcement of InteriorMotives Student Design Awards 2004 winners. Over 500 atttendees included leading automotive designers, design managers and top executives from automakers, independent designers and design studio personnel, as well as Tier 1 and 2 suppliers. This annual competition gives the opportunity for students to submit their work for viewing by a prolific file of judges.