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LA Design Challenge 2011: studios compete to design Hollywood car

This year's LA Design Challenge will see competitors from around the world battle to design Hollywood's next movie car. Participating design studios from General Motors, Honda, Hyundai, Mercedes-Benz Germany (Smart), Mercedes-Benz Japan (Maybach) and Mercedes-Benz US will all be showcasing their creative talents in an effort to secure top honors. Automobiles in Hollywood films produced throughout the years have become some of the most iconic symbols of the films – perhaps as important as the movies themselves.

Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Bonneville Salt Flats star in new film

Racing fans owe a debt of gratitude to the late Ab Jenkins. The race-car driver and once mayor of Salt Lake City put the Bonneville Salt Flats on the map with the many land-speed records he set there in the 1930s and 40s--some of which remain unbroken. Now, the story of Jenkins and the Salt Flats is being told in a new film, Boys of Bonneville: Racing a Ribbon of Salt.