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Nissan to alter design philosophy to attract females and younger buyers

Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.

BMW M6 Competition revealed

The Limited Edition BMW M6 Competition will be at Frankfurt (click image for bigger photo) It doesn’t look like the M6 Competition gets much fiddling with the oily bits, although the suspension is being tweaked and lowered – 10mm at the front and 12mm at the back. The M6 Competition sees a new colour option – Frozen Grey Matt – which does look pretty special on the M6.  The interior gets a ‘limited edition’ makeover, with buyers getting the choice between Merino full leather interior with either black or light grey two-tone contrast stitching. BMW are also throwing in a set of mats with ‘M6 Competition’ stitched in them in case you forget what you bought.

Giugiaro honored in Korean ceremony

Giorgetto Giugiaro has received honors from the South Korean Government for his contribution to the nation's fledgling automotive industry.  In a ceremony in Seoul, Giugiaro received the prestigious 'Order of Merit' from the President of the Republic of Korea, Lee Myung-bak. The relationship between Italdesign Giugiaro and Korea stretches back to the 1970s, a period of significant growth for the Korean nation, stifled only by its lackluster automotive industry.  It fell to the Italian designer to invigorate an industry that survived on reassembling and rebranding foreign domestic models. Giugiaro's solution was the simple Hyundai Pony.