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Acura retools lineup to put the focus on mpg

Honda will overhaul and reposition its Acura lineup over the next 18 months and abandon its long pursuit of top-tier luxury-car status for the brand. After years of trying to propel Acura into the front ranks with Mercedes-Benz, BMW and Lexus, Honda says it will settle for offering mid-level premium vehicles that favor fuel economy over performance. With one exception: At the Detroit auto show in January, Honda will bring back the Ferrari-fighting Acura NSX--a new version of the mid-engine supercar that disappeared in 2005 after a 15-year run.

Denza confirmed as brand name for Daimler BYD joint venture

Denza - the JV brand of BYD and Daimler The joint venture between Mercedes (Daimler) and BYD in China is to market cars under the Denza brand. It seems to have taken a very long time for the partnership between Mercedes Benz’ parent company Daimler and China’s BYD to come up with product or even a name. Well, they’ve managed the name although we’re still not too sure what exactly they’ll be flogging.

Most smokers want ban in cars

NINE OUT of 10 (89%) of smokers say lighting up a cigarette or any form of tobacco should be banned in cars. Following on from the Welsh government’s announcement that it would outlaw smoking in cars where there are children as passengers, a study shows evens smokers think puffing on a cigarette in a car is not acceptable. Research carried out by Flexed shows 89% of smokers support a complete ban and 96% of non-smokers believe smoking in cars should be outlawed.