New! Soundstream Tn5.950d 950w 5-channel Tarantula Nano Class Ab/d Car Amplifier on 2040-parts.com

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

General Motors' small Cadillac will take aim at the BMW 3-series

The new Cadillac model that General Motors announced today will be aimed at the smaller models produced by BMW, Mercedes-Benz and other luxury brands. The rear-drive Cadillac is expected to be called the ATS and to arrive in showrooms in 2012 or early 2013, according to industry sources. “We will have a car positioned below the CTS in our lineup to compete with the BMW 3 Series and Mercedes-Benz C class.,” said Nick Twork, a Cadillac spokesman, during a telephone interview.

BMW Adds Two New Exhibits to Museum

BMW added two new exhibits to its Museum in Munich, Germany this past weekend, designed to showcase the automakers forward thinking ambitions towards lightweight, efficient vehicles. Called the Simple and Clever concepts, the three wheeled urban contraptions were designed as a research exercise to make maneuvering in urban areas easier and more energy efficient. The Simple concept - an acronym of the project name 'sustainable and innovative mobility product for low energy consumption' - combines features and advantages from both automobiles and motorcycles and is powered by a 36kW combustion engine and an electric motor.