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Hyundai to tone down ‘Fluidic Design’ for ‘Fluidic Precision’

Hyundai’s US boss, John Krafcik, has said that Hyundai will refine their ‘Fluidic Design’ in to something they’re calling ‘Fludic Precision’. The Hyundai Fluidic Design language was really the start of Hyundai’s move from Halford’s special to mainstream car maker. But the design language is starting to look a bit fussy and Hyundai are reacting to that by moving towards what they call ‘Fluidic Precision’ (there’s already a less fussy look about the new Santa Fe).

See you in Shanghai; Conference and Awards events from CDN

阅读本文中文版本请点击这里 As China returns to work after the three-day Ching Ming holiday, all eyes in the automotive industry turn to Shanghai and what promises to be the most significant auto show of this year's global calendar.  CDN will be actively contributing to the insights into the direction being taken by car design in the country by hosting two events; the annual Interior Motives China conference and, on the middle evening of the conference, the awards ceremony of the second Car Design Awards China, for which the shortlist has just been announced. Themed ‘The challenge of being different', this year's Interior Motives China conference will see around 300 delegates wrestle with how to capture what is ‘Chinese' in car design. Speakers will be from both domestic studios and the design centres of global OEMs.

VW Amarok: Volkswagen pick-up comes to UK in 2011

Volkswagen will launch the Amarok pick-up truck in the UK in spring 2011. It’s the first time since the 1980s that a VW pick-up has been sold in Britain. VW plans to sell just a couple of thousand Amaroks a year in the UK in a full year; the big markets for this truck are utility-centric markets such as Australia and both north and south America (the VW Amarok is built in Argentina).