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VW launches 'Think Blue' campaign to pitch green initiatives
Mon, 23 May 2011Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.
BMW to launch app for music on demand
Wed, 24 Aug 2011BMW is partnering with online-music-service provider MOG to develop an application that allows on-demand music to be streamed inside its cars. The service launches with the BMW 6-series this fall. The MOG app for the BMW Apps option has on-demand streaming with unlimited, ad-free listening; mobile storage for music, and the ability to search, tag songs or listen to curated content.
New Kia VR7 models for 2014
Thu, 23 Jan 2014Kia Kia has launched VR7 Picanto, Rio and Cee’d special edition models, which provide more equipment than entry-level versions, for a small increase in price. All VR7 special edition cars come with air-conditioning, Bluetooth connectivity, electrically adjustable heated door mirrors and leather steering wheel and gearknob trims. Exterior features include alloy wheels and reversing sensors.