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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

New MINI to be unveiled on 18 November

The new third-generation MINI Hatch will be revealed at the British brand’s Oxford factory on the 18 November, ahead of a simultaneous showcase at the 2013 LA and Tokyo Motor Shows two days later. In a nice touch from the BMW-owned carmaker, the special unveiling event will be held 107 years to the day since creator of the original Mini, Sir Alec Issigonis, was born. MSN Cars recently checked out MINI’s preview of the new compact hatchback with the MINI Vision concept.

Jean-Claude Van Damme will sell you on Volvo Trucks

Our first instinct upon seeing this Volvo Trucks ad starring Jean-Claude Van Damme was to marvel, mouth slightly agape. Our second instinct was to write it up with as many crammed-in references to his 1990s oeuvre as possible. Really, though, we just don't want to give anything away.