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Audi A8 (2014) at Frankfurt motor show

In the wake of an all-new Mercedes S-class, the facelifted Audi A8 will be shown at Frankfurt motor show as the luxury saloon celebrates its twentieth birthday. The A8’s body has been given a nip and tuck, with more power and improved fuel efficiency, too, as it battles the new S-class and the BMW 7-series. How is it different to the current A8?

The Future Role of the Vehicle Designer

The vehicle design department at the Royal College of Art hosted the second in a series of five lectures looking at the future of the profession last week. Moving on from the previous week's topic of sustainability, this debate explored the future roles and responsibilities of the vehicle designer. Head of department Dale Harrow began by posing the question "Is it time to rethink – do we still need the car?" Although still relevant, Harrow's ultimate answer to this was that the profession was about to see marked change, with the end to an era where "designers are locked behind closed doors in studios".

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.