New/vintage Grimes Aircraft Approach Light - 28-volt - Naf1024-2 on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Dodge Journey (2007): first official pictures

By Tim Pollard First Official Pictures 28 August 2007 10:30 The Dodge Journey. Don't tell me... it's the start of a new journey for the fledgling car maker?

Mercedes C-class (2007): first official pictures

By Tim Pollard First Official Pictures 18 January 2007 07:00 Mercedes-Benz C-class: the lowdown This is the most important launch in Merc's diary this year - the all-new C-class. It's charged with bringing the compact exec bang up to date and giving it (Mercedes hopes) the edge over the BMW 3-series that's snatched class honours in recent years. There's a sharp new look, that's definitely pilfered some design cues from the S-class limo, plus a raft of new engines and some pretty nifty gadgets.