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BMW ‘reveals’ new EfficientDynamics prototype

BMW has established a Web site called www.dontblogabouthis.com with the express purpose of revealing a prototype being used to test a new gasoline-electric driveline earmarked for a future sports car. It’s expected to be launched in 2012 as part of BMW’s EfficientDynamics program. Featuring two short videos and four photographs of a 6-series based prototype, the Web site provides no additional information about the prototype other than to suggest that the car in question is “more than a 6-series”and is “not in its final stage.” Close inspection reveals the matte black BMW mule has a new front end resembling that of the one-off EfficientDynamics concept revealed at last year’s Frankfurt motor show.

Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

Jaguar to sculpt C-X16 clay model live in London

Jaguar is set to send a team of its clay modelers out to Clerkenwell Design Week to work on a full-size model of its C-X16 concept car in a display of the skills involved in sculpting and vehicle design. Julian Thomson, Advanced Design Director, Jaguar, said: "Jaguar is one of the most technologically advanced companies in the field of product development but we still believe in the sense of artistry. "Emotional connections are at the heart of our vehicles and the traditional process of working with clay with some of the best sculptors in the world allows us to refine them into the purest surfaces," he added.