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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Jaguar C-X16 concept scoops 'Design Concept of the Year' award

The Jaguar C-X16 concept car has won Design Concept Car of the Year at the 2012 Scottish Car of the Year Awards. The two-seater concept – which acted as a teaser for the recently revealed production F-Type model – was first seen last year at the Frankfurt motor show and was designed to indicate Jaguar's future design direction. Collecting the award was Ian Callum, Jaguar's Director of Design, who said, "With the C-X16 concept, we set out to move Jaguar's award-winning design language on to the next generation, creating a car that is the very essence of future Jaguar performance." John Murdoch, association president, declared: "Many of these show stunners don't see the light of day but they are valuable for gauging public reaction to new ideas.

Civic hybrid tests Honda's new strategy

Despite being the first to sell an electric-gasoline car in the United States and making hybrid technology a centerpiece of its fuel economy push, Honda Motor Co. has yet to have a hybrid hit. But the redesigned Civic Hybrid, launched April 20, is the first test of whether Honda's new strategy of tapping lithium ion batteries and, later, two-motor systems can break the streak.