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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Update: Google self-driving car is really just a transportation pod

Google will launch its own fleet of autonomous vehicle prototypes – with no steering wheels and no gas or brake pedals – as the technology giant begins a new phase of its self-driving car project. Google designed the car and plans to have about 100 test vehicles that are fully autonomous with extra safety features, company co-founder Sergey Brin said during a conference Tuesday hosted by technology blog Re/code in Rancho Palos Verdes, Calif. > See how Google's autonomous car navigates city streets here The New York Times reported Tuesday night that a Detroit-area manufacturer is building the cars for Google, which declined to name the manufacturer, according to the Times' story.

Citroen C-XR concept looks like Citroen’s take on the Peugeot 2008: Beijing Motor Show

The Citroen C-XR Concept (pictured) debuts in Beijing The Citroen DS 6WR was revealed last week as a new SUV heading for the Beijing Motor Show, but it turns out it’s not the only Citroen SUV making a debut in Beijing. The Citroen C-XR concept – a creation of the joint venture between Citroen and China’s Dongfeng – has also been revealed as a compact SUV / Crossover, and looks like the Citroen take on the Peugeot 2008. With styling that says more SUV than Crossover – added butch bits, wide chunky nose and a statement grill – the C-XR looks production-ready, and although Citroen has done what it can to make the C-XR look like a proper SUV it appears it won’t be getting 4WD.