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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

BMW M7 coming after all?

Despite BMW’s stating they will never make an M7, BMW’s American boss Ludwig Willisch says it will happen. Three years ago the BMW ‘M’ anoraks got excited when they thought BMW was about to produce a range-topping M7, but it turned out the photos that elicited their excitement were simply a 7 Series with an M Sport pack bolted on. In answer to the M-anorak’s disappointment BMW pointed out – very sensibly in our view – that the market for an M7 would be tiny and that you could already have a 760i M Sport with a stunning V12 and 0-62mph in 4.5 seconds.

Infiniti: The Q50 Eau Rouge is still happening

Infiniti would like to remind you of two things: 1.) that its Q50 Eau Rouge is going to be built, yes, definitely, no really, trust us, and 2.) Sebastian Vettel is the "director of performance." We imagine the four-time F1 world champion might be too busy defending his title to sit in meetings discussing whether the "real" carbon-fiber trim should be lined with red or purple weaving. "Vettel's invaluable feedback will be engineered into the next stages of the prototype's extensive development program," said Infiniti. Hey, it worked for Senna.