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Audi settles 'Imported From Detroit' ad dispute with Eminem
Fri, 29 Jul 2011Detroit charities have emerged as the victor in a dispute between Audi AG and Eight Mile Style LLC, the company that licenses Detroit rapper Eminem's songs, after Audi released a commercial in May that appeared to rip off of Eminem's "Imported from Detroit" Chrysler spot. "Audi has tremendous respect for Eminem and his works, and likewise for the 'Imported From Detroit' campaign which was created by Chrysler, and certainly Audi would never wish to insult or harm those parties or their fans and customers," the German automaker said Friday in a statement. Terms of the settlement weren't released, but as part of the agreement--which both parties said was reached "amicably"--Audi said it would "support the revitalization of Detroit by contributing to selected social projects." Audi didn't specify which organizations would benefit, but Joel Martin, of Eight Mile Style told the Detroit Free Press that a project "will be announced soon." "Just like 'Imported from Detroit' helped benefit charities like the Marshall Mathers Foundation, we as Eminem's publisher can give back to Detroit," Martin said, according to the newspaper.
New Volvo Polestar teased. Is it a proper V60 Polestar? (video)
Sat, 16 Nov 2013New Volvo Polestar teased. Is it a proper V60 Polestar? Last summer, Volvo came out of the woodwork with a proper performance version of the S60 saloon which had been fettled by Polestar and was good for 508bhp.
Dodge debuts new emblem
Mon, 24 May 2010With Ram and Dodge going their separate ways, the Ram brand is keeping the distinctive ram's horns logo that adorned Dodge vehicles. That left the Dodge brand to search for a new symbol as it tries to reinvent itself as a sporty, youth-oriented brand -- without pickups. So Dodge CEO Ralph Gilles adopted the twin red slashes of Chrysler Group's performance cars, seen on SRTs and R/T models.