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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Ford F-150 SVT Raptor gets turned into 'The Beast'

Looks like we've got ourselves a good ol' fashioned truck horsepower war brewing. Hot on the heels of the debut of the Chevrolet Silverado-based Reaper by Lingelfelter and the Callaway-tuned Chevrolet Silverado, German tuner Geiger has brought out their version of the Ford F-150 SVT Raptor dubbed "The Beast." Apparently, the company felt that the standard Raptor just didn't produce enough power, but their take on the already mental truck is slightly different from Hennessey's approach. Geiger has added a 2.9-liter supercharger to the 6.2-liter V8, bringing the horsepower output up from 411-hp to 572-hp.

Ford starts big push on redesigned Explorer, touting fuel economy and capability

Ford Motor Co. will emphasize fuel economy, off-road and towing capability and a smoother ride when it launches TV and print advertising for the redesigned 2011 Explorer next month. In other words: Different build but better capability, Ford says.