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Car April Fools Stuff – to Infiniti & Beyond

BMW release PRAT roundels for the UK General Election There were so many April Fools stories running around yesterday from car makers we really didn’t want to spend the day regurgitating press releases designed to demonstrate car makers’ normally well-hidden sense of humour. But some were well-conceived so we thought we should bring you a few, just so you know what went on. BMW in the UK decided to be topical and issued a press release telling is they were offering their Political Roundel Attachment Tag, which would offer the BMW Roundel in colours to suit owners’ political persuasion in the run-up to the General Election.

Mazda 2 and Mazda Hakaze

By Ben Whitworth Motor Shows 08 March 2007 09:15 Lighter and smaller - now there's a change Mazda drew in the Geneva crowds with two key show cars – its sprightly new Mazda 2 supermini and the radical Hakaze crossover concept. In a world that’s piling on the pounds, the Mazda 2 bucks the trend – it’s smaller in all directions and weighs a full 100kg less than the outgoing model. The result is better emissions and economy, tidier handling and punchier performance, according to the spec sheet.

Audi does Vegas

Rupert Stadler, chairman of Audi AG, became only the third car company executive to deliver a keynote address at the Consumer Electronics Show, and he did it--as all the best Toastmasters do--by starting with a joke. “When I received the invitation to speak here this year, I thought: why don't I bring a nice example of an electronic device made by Audi,” said the chair. “Ladies and gentlemen, meet the Audi E-tron Spyder concept car.