Nos Hewland Lg 500 Special Ratio First Gear Set on 2040-parts.com

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

2012 Audi R8 facelift, more power & S-tronic ‘box

Audi R8 getting a facelift - and more power - in 2012 The supercar with a mainstream car maker’s badge attached that is the Audi R8 has been something of a success as a halo car for the Audi range since it arrived in V8 form in 2007 (well, probably 2008 by the time most customer cars turned up). Since the original V8 R8 arrived we’ve had an absolute deluge – in supercar terms – of R8 models from Audi including the R8 V8, R8 V8 Spyder, R8 V10, R8 V10 Spyder and the rather costly R8 GT and R8 GT Spyder. But through that time the engines – apart from in the R8 GT – have remained the same, as has the woeful R-Tronic gearbox.

Webinars: Realism & Product Correctness in Realtime from RTT

The quality of 3D visualization has improved markedly in recent years as a result of new algorithms – allowing design decisions to be made on the basis of virtual models. Products, including the interior and exterior design of a vehicle, can now be portrayed very realistically using high-end visualization software. This webinar, entitled 'Realism & Product Correctness in Realtime', demonstrates how product lifecycles in the automotive industry – which range from design, development and production through to marketing and sales – is becoming increasingly digital.