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Milk float sets new speed record

A SUPERCHARGED milk float has picked up a new world record after reaching a speed of 84mph on a racing circuit. The specially-adapted vehicle, sponsored by Weetabix On The Go Breakfast Drinks, beat the existing top speed for a milk float of 77mph on the tarmac at Bruntingthopre in Leicestershire. Complete with bull-bars, and boasting a V8 engine, the float was crafted from a traditional 4mph electric float.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Concept Car of the Week: Aston Martin Bulldog

This week's Concept Car of the Week is one of the most outrageous expressions of the wedge profile from the most unlikely company, the Aston Martin Bulldog. The Bulldog was officially launched on March 27, 1980 at the Bell Hotel at Aston Clinton, a sleepy English village. Its looks no doubt caused quite a stir amongst the locals.