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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Race2Recovery starts new Dakar challenge

A TEAM of disabled ex-soldiers has arrived in South America to take on this year’s Dakar rally, known as the toughest motoring challenge on the planet. Race2Recovery, the team of severely injured servicemen and civilian volunteers, is taking a second shot at the Dakar after last year becoming the first all-disabled team in history to complete it. This year the 5,600-mile course travels through Argentina and Chile, crossing the Andes mountain range and the Atacama Desert, where temperatures are expected to top 40 degrees Celsius.

Pininfarina Cambiano Concept arrives before Geneva

The Pininfarina Cambiano Concept - Pininfarina's hope for recovery? The Pininfarina Cambiano Concept is a range-extender supercar from Italian Design House Pininfarina with four electric motors. Italian coachmaker Pininfarina has not had an easy time of late (much like many traditional design houses), and was in real trouble earlier this month when it effectively ran out of money.