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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Peugeot 308 R heading for production

It looks like the Peugeot 308 R (pictured) is heading for production With the Peugeot RCZ R managing to go from range-topping performance concept to production, it seemed likely Peugeot was aiming at producing a new range of performance cars. And it seems the next could be the Peugeot 308 R. Arriving at the Frankfurt Motor Show as a concept, the 308 R comes with a strange two-tone paint job (meant to evoke the Peugeot Onyx Concept), but with far more to offer than just a paint job that makes it look a different car at the back than the front.

New VW Golf R Mk 7 costs from £29,900 in the UK

The new VW Golf R (pictured) costs from £29,900 The best of the MK 7 Golfs – the new Golf R – arrived back in August ahead of its debut at the Frankfurt Motor Show, with Volkswagen telling us it would go on sale in early 2014. But it’s actually on sale now, a few weeks early. At £29,900 (for the 3-door with 6-speed manual), the Golf R is a sensible price ( at least in comparison to VW’s truly silly price for the MK 6 Golf R Cabrio – which they subsequently dropped by more than £5k) and undercuts the similar Audi S3.