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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Lamborghini Sesto Elemento – the tease ends

Lamborghini Sesto Elemento Leak So that’s what we’ve been waiting for. The Lamborghini Sesto Elemento. Which appears to be a Gallardo in carbon fibre, Reventon-style drag.

Geneva Motor Show 2007 - Preview

The 2007 Geneva Motor Show opens its doors with the media preview days starting March 6th. This year's show is set to be a vintage year for production models with a small cars such as the new Renault Twingo, Mazda2 and Skoda Fabia all being launched. Further up the scale, both Ford and Fiat will show replacements for key models - the third generation Mondeo and stunning new Bravo respectively.