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Ford rolls out 2010 model line

Ford's big stars for the 2010 model year are obviously the Mustang and Taurus. But less flashy--and perhaps nearly as important--are more subtle improvements throughout its product portfolio, including nicer interiors and a fine-tuned version of Sync that could help the Blue Oval win customers and improve its image in the marketplace. The idea is to fortify its lineup with refinements "experienced immediately in a five-minute test drive," said Derrick Kuzak, Ford's group vice president of global product development.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Volvo Compare: A very useful car data comparison tool

Volvo has launched ‘Volvo Compare’, a very useful car data comparison tool, with data supplied by motoring experts CAP. Why didn’t we think of it? Volvo has launched a very good car data comparison tool – Volvo Compare – on their website allowing motorists to compare any Volvo model against any three other cars and get an instant display of features and prices of all four cars.