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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Auctioneer Dean Kruse's money woes continue

Auburn, Ind., auctioneer Dean Kruse has been ordered by a local court to pay more than $1.3 million to an Indiana bank, and a leasing company has asked a federal judge to repossess Kruse's 1985 Cessna jet, which had been insured at $3.5 million. These two recent events are on top of several months' worth of financial woes for one of the classic-car world's best-known auctioneers. AutoWeek reported in August that people from across the country were complaining that they had not been paid for cars sold at various Kruse International auctions.

Buick to scrap trim levels

Buick will eliminate its “CX,” “CXL” and “CXS” trim levels in the 2012 model year, opting for a few “stair-step” packages instead, one of the brand's top marketers said today. “It isn't befitting a premium brand. No other premium brand has those designations,” said Craig Bierley, Buick-GMC director of advertising and sales promotion.