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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Bentley SUV will create a new niche

The Bentley SUV (EXP 9 F pictured) will create a new market sector. We all saw the Bentley SUV when it arrive two years ago at the Geneva Motor show, and the general consensus was along the lines of ‘What a truck’. But Bentley have taken that reaction on board and are busy redesigning the looks of their SUV (well, the exterior anyway – the interior was lovely) to give it a more appealing look, one probably more biased towards an SUV version of the Continental Series rather than the Mulsanne.

Hennessey Cadillac Escalade gets 557 hp

The 2015 Cadillac Escalade is about as American as an SUV can be. We didn't find the 420-hp, 6.2-liter V8 lacking in any way, but if you want something with a little more grunt, Hennessey Performance Engineering and its HPE550 upgrade should help. Hennessey says the HPE550 Escalade package bumps output to 557 hp and 542 lb-ft of torque with the help of a belt-driven supercharger producing 6 psi.