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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Reuss: GM considering 'something really fun' for Buick

Buick dealers still salivating over the Riviera concept that General Motors unveiled at last month's Shanghai auto show should take a deep breath: There's little chance that the flashy coupe will ever grace a Buick showroom. But they should view the Riviera -- which GM says points to the brand's design direction -- as a signal that GM is serious about adding pizazz to the Buick lineup now that the 110-year-old brand, which barely survived GM's bankruptcy four years ago, is getting comfortable in its born-again skin. "We've very carefully built Buick back to a brand that has respect," GM North America President Mark Reuss told Automotive News.

New Porsche Cayenne – the video presentation & justification

Porsche Cayenne 2010 / 2011 presentation video below So you’ve got a new car. That don’t impress me much. But actually, it should.