Oil Pump Assy Mercruiser 3.0l Inboard Engine on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Aston Martin Rapide: Is the Rapide not selling?

Aston Martin Rapide - doesn't seem to be selling It took AML an age to get the Aston Martin Rapide to market, but they eventually managed it and the first customer Rapide finally left Magna Steyr in May 2010. The general consensus was that the Rapide was something of a triumph for Aston Martin. They’d managed to squeeze an extra pair of doors in to a stretched DB9 and made the back seats of the Rapid just about commodious enough to be useable.

SSC Tuatara

Striving to reclaim the title as the fastest car in the world, Shelby Super Cars has announced the Tuatara, the second hypercar from relative newcomers. Designed by Jason Castriota, the all-new vehicle is a clear evolution of the company's first car, which also featured a cab-forward, large rear deck layout. This is sympathetically insinuated toward in the accompanying video.