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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Study finds customer satisfaction up slightly

U.S. customer satisfaction with vehicles industrywide has increased slightly, fueled by gains among Asian and European automakers, according to an annual report released by the American Customer Satisfaction Index on Tuesday. Overall satisfaction with the auto industry climbed 1.2 percent from 2010 to 83.

Mini hits three million milestone

THE MUCH-LOVED new Mini has reached two major milestones this week. Since BMW took over the brand in 2001, three million Minis have now been produced at the plant in Oxford and the company has also reached the two million mark in Minis for export. The three millionth Mini is a five-door Hatch Cooper S and has a special exterior design to celebrate its heritage and British roots.