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Hyundai Elantra

Hyundai is set to add another vehicle to its list of successes: the new Elantra, which was revealed at the LA auto show this year. Created by principal designer Cedric d'Andre, the Elantra was the last car conceived under the direction of Hyundai's former design boss, Joel Piaskowski. The new car shares the 'fluidic sculpture' design theme of its larger sibling, the Sonata and has an impressively low 0.28Cd.

The Hidden Work of Design Consultancies

Most major car companies carry out most of their design work themselves, with dedicated design departments increasingly capable of handling every aspect of the design process. But few car companies do not use the services of external car design consultancies for some smaller projects, and many smaller car companies use such consultancies to supplement their more limited in-house design facilities on larger design projects. Throughout the world there are numerous companies offering these design services to car companies.

The Name Game: Why the next Buick will be called the Verano

Verano means “summer” in Spanish, though it could easily be a type of coffee or even a brand of crystal. But the idea behind the latest Buick was to snare an upscale, forward-sounding name to lure to new customers. Buick could have gone with an alpha-numeric designation, or even dipped into its heritage for a storied moniker from the past.