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Ford creates ‘driver workload estimator’ to reduce driver distraction

Ford researchers have created a ‘driver workload estimator’ help reduce driver distraction by filtering infotainment and communication distractions. Researchers at Ford are working on a system that would use information submitted by the vehicle and the driver's body to prioritize what information can be displayed and at what time. With the ever-increasing demand for advanced infotainment systems, the chance of driver distraction has also risen as more displays and controls are integrated into the latest models.

BMW X3 reloaded

BMW has revealed the first official details of its second-generation X3 prior to its world debut at the upcoming Paris motor show. Set to go on sale in the United States in January 2011, BMW says the new X3 will be priced close to the outgoing model. The upmarket off-roader has been completely redesigned and reengineered in a move BMW hopes will see it emulate the first-generation model's success, sales of which have now topped the 600,000 mark worldwide since its introduction in 2003.

Ferrari launches Tailor-Made program

Following an initial reveal at the 2011 Frankfurt motor show in September, Ferrari recently announced a new personalization program that will enable owners to create a highly individual and unique vehicle. The latest in a long line of manufacturers to begin offering highly personalized cars for individual owners, Ferrari's take is far more ambitious. The new Tailor-Made program harks back to the 1960s when each Ferrari was custom made to suit the desires of each individual owner and offers a multitude of infinitely personalizable options. The new Tailor-Made program allows owners to specify every last detail of their Ferrari – from the exterior color to the interior stitching – through an extensive list of accessories, materials and unique finishes created by the Ferrari Styling Center.