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Jag hops on Super Bowl ad bandwagon
Fri, 08 Nov 2013Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.
James Bond still drives an Aston Martin. But now he drinks Heineken too.
Sun, 08 Apr 2012The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.
Kia Naimo concept
Thu, 31 Mar 2011As the Seoul Motor Show starts today, Thursday 31st March, Kia is debuting the Naimo all-electric concept. The concept takes its name from the Korean word ‘Ne-mo' meaning square shape - something that lends itself to the Naimo's aesthetic. The crossover utility vehicle, or CUV, was conceived by Kia's international design team in Seoul and is characterized by its ‘simple lines and solid, muscular stance.' The simple overall design sports such interjecting details as the wrap-around windscreen and asymmetric sunroof. This mixture of simple and complex is a reference to the common traits of many traditional Korean arts and crafts. The Naimo's interior was designed to evoke a strong sense of tranquility and features hand-crafted materials throughout such as Korean oak on the floor and door cards, with "Han-ji" paper being used for the head lining. Juxtaposing these traditional elements are modern features such as the transparent organic led display instrument panel.