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Lotus to double production – Return to Motorsport
Thu, 26 Nov 2009Lotus CEO Dany Bahar plans to double production at Hethel and return to Motor Sport Through all the gloom and doom car makers have reported over the last year and more there has been one shining light which has seemed impervious to the downturn – Lotus. They’ve not only remained profitable but they’ve managed to bring to market a new car – the Lotus Evora – which has not only been pretty well universally praised but has a full order book to boot. Clever trick.
BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
Mercedes CLA to debut at Beijing
Fri, 30 Mar 2012Mercedes CLA to debut in Beijing (new A Class pic tured) The Mercedes CLA – which is a four door coupe based on the new A Class – will debut at the Beijing Motor Show in April. We’ve been stumbling around what to call Mercedes’ baby CLS for a long time. But it looks like things may have become clearer after Mercedes announced that they will debut a new small 4 door coupe at the Beijing Motor SHow – the Mercedes CLA.