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2010 Chevrolet Camaro gets Transformers special edition

Sports-car fans who fantasize about being an Autobot can now make their dual fantasy a reality--with the 2010 Chevrolet Camaro Transformers special edition. Essentially, the car turns the character Bumblebee from the movie into a road-going option package for an extra $995. Just as on the silver screen, the Camaro is yellow with a black rally stripes on the hood, and is available on the LT or SS models, with the RS appearance package an additional option.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Pebble Beach Concours: Best in Show goes to 1934 Voisin C-25 Aerodyne

Peter Mullin, who has about the most beautiful collection of pieces from the art deco movement in the world, now has one more item to add to his collection, the trophy that goes to the Best in Show at the Pebble Beach Concours d'Elegance. His 1934 Voisin C-25 Aerodyne took the prize on Sunday. Mullin has 15 Voisins in his collection, in addition to numerous Bugattis, Talbot Lagos and Delahayes.