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Honda – made in the UK
Mon, 18 Jan 2010Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.
Ford C-Max Hybrids at Detroit
Mon, 10 Jan 2011Ford C-Max Hybrid & C-Max Energi revealed in Detroit Ford are starting to roll out their ‘Eco’ future at the Detroit Motor Show, and first to get the wraps off are a pair of C-Max Hybrids – the Ford C-Max Energi and the Ford C- Max Hybrid. And in case you haven’t guessed already, one is a plug-in, the other isn’t. Does that sound like a Prius?
RCA team helps develop all-electric London taxi proposal
Fri, 17 Jan 2014The Royal College of Art's Vehicle Design program and the Helen Hamlyn Centre for Design have collaboratedwith Turkish car manufacturer Karsan to develop a proposal for the first all-electric London taxi. An RCA team – co-led by Professor Dale Harrow and the Helen Hamlyn Centre for Design's deputy director Rama Gheerawo – has been working with Karsan and its consultancy Hexagon Studio for over a year and to develop a public transport vehicle to suit Londoners of all ages and abilities. The team analyzed a current London taxi in a ‘co-creation workshop' and conducted interviews with taxi drivers, which showed many are over 65 and frequently spend the entire working day inside their cabs.