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Mercedes 'Aesthetics S' sculpture (2012) previews S-class
Tue, 04 Sep 2012Mercedes is previewing its next 2013 S-class flagship, but not with a concept car or series of shadowy teaser shots. No, Merc has instead opted to create a sculpture showing the profile of the next S-class. It's titled 'Aesthetics S', and together with its 'exciting projection display', it'll be shown at the 2012 Paris motor show later this month.
Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
Jaguar to develop luxury brand with China’s Chery to get NDRC approval
Wed, 07 Dec 2011A Jaguar-based Chery for China on the way Reports from China say that Jaguar is to develop a new luxury sub-brand with putative Chinese partners Chery Automobile to get NDRC approval for a Joint Venture. We’ve reported on speculation about Jaguar Land Rover’s efforts to form a joint venture in China to gain access to the most important car market in the world quite a bit this year. And now it looks as though that joint venture is getting closer, with reports that Jaguar and Chery Automobile are to develop a new luxury brand for China based on Jaguar’s cars.




