Panasonic Cr-zx0161z Sirius Satalite Radio Kit on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

BMW M5 Competition Package (2013) first official pictures

BMW has updated the M5 super-saloon alongside the facelifted 5-series range. There are only tiny visual tweaks, but the big news is a new Competition Package version to take the fight to the new Mercedes E63 AMG S. What modifications do M5s fitted with the Competition Package get?

BMW releases videos 'outlining' 3 Series history

The BMW 3 Series has been a mainstay within the range for nearly 40 years, embodying the values and design direction of the German brand to become the perennial bestseller in markets worldwide. Over the course of the last four decades, the company has launched an all-new model fitted with advancements in not only mechanical componentry, but also design and safety, to coincide with the needs and desires of customers at the time. The compact executive class car, available in no less than five different body styles at one point, is still considered the benchmark in many design studios, not to mention those thriving to replicate its dynamic driving attributes.