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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Tis the season

It's time to once again show the world your giving spirit. The annual Championship Auto Racing Auxiliary (CARA) auction of racing items—cool stuff gathered during the 2012 racing season—is underway. The CARA auction is run in association with Autoweek and can be found here, at autoweek.com.

The great British motorway speed limit debate

Associated Press As the government plans a 60mph limit on a 32-mile section of the M1, Britain's speed limits are under the spotlight as never before. The lower limit was announced this week as part of a project to improve air quality in Derbyshire and Yorkshire. If approved, drivers will not be able to exceed 60mph between junctions 28 and 35a between 7am and 7pm.