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Rolls-Royce Ghost (2009): the actual production one

By Tim Pollard First Official Pictures 06 September 2009 22:12 Rolls-Royce calls it the RR4, it'll be called the Ghost in showrooms and we were calling it the baby Roller. That nonsense will have to stop now we've seen the final production version of the new Rolls Ghost, due to be unveiled at the 2009 Frankfurt motor show. It's vast!

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Eterniti Hemera: The tease continues

Eterniti Hemera - the first image You may remember that we ran a story a few weeks ago about a mysterious ‘new’ luxury SUV from a new car company – the Eterniti Hemera. Well, they’re back with a bit more of a drip-feed of information as the debut of their first car – which they dub “… the world’s first Super-SUV” – grows closer. We’d speculated that Eterniti wasn’t a car maker but was instead an after-market customiser; simply taking an existing car and making it ‘special’.