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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Mercedes want in with Brawn GP

Mercedes are considering closer ties with Brawn GP [ad#ad-1] With Brawn GP wiping the floor with everything on the F1 circus this season, and particularly World Champions McLaren, it is being reported that Mercedes are seeking a closer relationship with the new darlings of the paddock. At the moment Mercedes supplies engines to Brawn GP on a customer basis. In other words, Brawn GP has to cough up the cost – which will not be insignificant.

Opel Trixx concept for the Geneva Motor Show

Opel/Vauxhall has released first details of the Trixx small car concept to be shown at the Geneva Motor Show next month. Martin Smith, Opel/Vauxhall executive director of design, says: "Trixx shows our vision of an innovative, ultra-compact car in the three-metre-class, with an expressive, exciting design, and meets a variety of mobility requirements with its clever, highly versatile interior concept." Trixx has an inflatable rear seat, sliding electric doors, and a push-button roof hatch that allows it to carry extra-long objects upright. The versatile car can carry up to three adults and a child, and as a one-seater it turns into a substantial load carrier.