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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Schumacher being taken out of coma

MICHAEL SCHUMACHER is being slowly brought out of his induced coma but a leading neurosurgeon has warned it remains too soon to determine his long-term prognosis. Seven-times Formula One world champion Schumacher, 45, has spent the last month in the University of Grenoble hospital fighting for his life after sustaining brain injuries following a skiing accident in the resort of Meribel. Concern was growing as to whether he would ever make a recovery, or even wake again, but manager Sabine Kehm has now provided official confirmation that steps are under way to bring him out of his coma following the accident on December 29.

Spied on the street: Porsche Panamera

Yes, Porsche has given up several official photos of the Panamera sedan ahead of the car's expected official rollout at the Shanghai auto show in late April. That means prototypes on the road have stripped off the camouflage. But it's still interesting to see the car in a natural setting.